Farmers Shouldn’t be “Public Relations Experts” on Food Production

Some members of the agriculture community have been using their voices to tell the farm-to-fork narrative, but more voices are always needed.

For those in agriculture, it’s important to discuss the importance of food production coupled with evolving technology to create a safe product because the average American is at least three generations removed from a farm.

Charlie Arnot, CEO of the Center for Food Integrity (CFI), told AgriTalk host Mike Adams that according to CFI’s latest research, 80 percent of consumers wanted to learn more about how food is produced and where it comes from. He said information that’s found on the internet might not be fact-based, science-based, or come from farmers.

“We are at an interesting crossroads where you find consumers increasingly skeptical about what’s happening in food production and yet they’re really interested in learning more,” said Arnot.

He said it’s “crucial” to have farmers and ranchers involved and engaged in the conversation.

“Nobody in agriculture chose to get into agriculture or farming because they wanted to be experts in public relations,” said Arnot.

To some, it seems as though less technology in farming is better. Arnot said it’s important not to bash someone else’s style of production, whether that be through organic or conventional, but not to validate misinformation.

“The commitment of America’s farmers to do what’s right is as solid today as it’s ever been,” he said.

 

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